BANK OF AFRICA UGANDA
Position Function
Actively undertake the execution of the E-channels strategy to drive penetration of the allocated portfolio of e-channel products to foster product uptake and business growth goals through superior relationship management, various sales initiatives, monitoring, and support of the branch network
Key Responsibilities
Closely work with the E-Channels Business Manager to initiate and oversee relationships of E-Channels business partners/agents, and actively support relationships with third parties to drive market foot-print, customer accessibility and wide availability of the Bank’s e-channels and products
Implement various sales initiatives to drive E-channels business and product penetration in line with business goals.
Champion the execution of e-channels business plans relating to the allocated product portifolio to support the Bank’s growth strategies and exceed defined e-channels business goals.
Support the branch teams to achieve e-channel product targets, formulate plans to engage and acquire new consumers of electronic banking channels / products.
Constantly drive usage and retention initiatives for all e-channel products in liaison with the branch net work and business partners/agents.
Weekly reporting to the E-Channels Manager on the key deliverables in line with the business goals.
Identify opportunities, innovations for new revenue streams around electronic banking and collaborate with the e-channels business manager to develop responsive product solutions to tap into such opportunities.
Analyse and track performance against E-channels products objectives, diagnose underperformance, propose and implement corrective action in consultation with the E-channels Business Manager.
Ensure distribution, safety and accountability for requisite resources for attaining e-channels sales effectiveness (product packs, advertising, equipment, etc)
Vigilantly monitor the market and industry trends, and competitor behavior to gather business intelligence to advise and shape strategic digital direction.
KPIs
Growth in channels income
Equipment Rate (MW, CARD, IB)
Agent Banking Sign on Rate for designated branches.
Agent Banking Activity Rate
BOA Pay/Merchants Equipment rate for designated branches.
BOA Pay Activity Rate
Card Issuance Percentage
Share of transactions on alternative channels other than branch shop floor
Delivery on Digital pending projects
Share of agents with all required KYC in place without exception
Onboarding of 100% borrowed schools on School pay
Overall staff knowledge on digital products
Usage Rate (MW, CARD, IB)
Required Qualifications and skills
Bachelor’s degree in Business, Finance, Banking, Marketing or a related field
3 years’ experience in Business Development with exposure to electronic products.
Good grasp of the Bank’s strategy, and its products and services (especially e-product knowledge)
A professional course in Digital banking is an added advantage.
Strong track record in Direct Selling, Sales & Distribution Management and Relationship Management
Solid grasp general trends and applicability of technology, electronic channels / banking
Good computer skills
Additional requirements/Competences
Salesmanship and sales management skills
Relationship Management Skills
Innovation
Customer centricity, with a strong sense for client behaviour
Team management skills
Strong communication (presentation, written and verbal)
Solid business acumen and financial skills
Team player with strong interpersonal skills and the ability to build internal and external networks
Ability to work in a fast paced and result driven environment
Application deadline: 21 May 2025
