Marketing Manager – Retail-Jobs in Uganda

DEADLINE: 29/07/2025
Position: Marketing Manager – Retail
Employment Type: Full-time
Location: Kampala, Uganda

DFCU Bank is hiring a Marketing Manager – Retail to lead the development and execution of a robust brand and marketing strategy tailored to the Bank’s retail business. This critical role is responsible for building and enhancing DFCU’s brand equity and ensuring that marketing initiatives directly support business growth. The successful candidate will work closely with internal teams and external partners to deliver effective, insight-driven marketing campaigns that resonate with target audiences.

Reporting to: Head of Marketing
Industry: Banking and Financial Services

Key Duties and Responsibilities:

• Develop and implement an integrated brand strategy aligned with DFCU’s corporate vision and commercial objectives.

• Maintain and safeguard the brand architecture, ensuring a consistent and professional presentation across all touchpoints.

• Build a deep understanding of the retail banking landscape and its growth drivers to shape impactful marketing initiatives.

• Design and roll out marketing campaigns across multiple channels including digital, print, broadcast (TV/Radio), Out-of-Home (OOH), and experiential platforms.

• Create systems to measure and evaluate the success of marketing campaigns, extracting insights to refine strategies.

• Monitor market trends, competitor activities, and brand performance metrics such as brand equity and Net Promoter Score (NPS).

• Collaborate with the retail business unit to identify target customer segments and develop strategies to deepen engagement and increase wallet share.

• Utilize data analytics to create personalized and targeted marketing communication to existing and prospective clients.

• Maximize the effectiveness of brand sponsorships and partnerships to enhance brand visibility and stakeholder engagement.

• Identify strategic partnership opportunities that align with the Bank’s brand and business goals.

• Foster strong, collaborative relationships across business units to support alignment and execution of marketing plans.

• Oversee and manage relationships with advertising agencies and external service providers for efficient and impactful delivery.

• Ensure all marketing activities remain within budget and contribute to strategic brand and business goals.

• Lead, coach, and develop a high-performing marketing team with clear performance goals and career development pathways.

Qualifications, Skills, and Experience:

• Bachelor’s degree in Marketing, Commerce, Business Administration, or a related field. A post-graduate qualification in Marketing is a strong advantage.

• A minimum of 10 years of progressive experience in marketing, branding, or communications, preferably within the financial services sector.

• Proven ability to enhance brand perception and customer loyalty through innovative, data-driven strategies.

• Strong grasp of both traditional and digital marketing channels, including in-store, social media, and experiential campaigns.

• Demonstrated success in managing cross-functional teams and delivering projects from ideation to execution.

• Excellent stakeholder management and communication skills.

• Strong budgeting, project management, and leadership capabilities.

Why Join DFCU Bank?

At DFCU Bank, we believe in excellence, innovation, and empowering our team to grow both personally and professionally. As one of Uganda’s leading financial institutions, DFCU offers a dynamic environment for professionals who want to make a real impact in the banking industry.

How to Apply:

If you meet the qualifications and are excited about joining a forward-thinking financial institution, please apply online at:
careers.dfcugroup.com
(Click on “Career Opportunities” to get started. We recommend using Google Chrome for the best experience.)

Application Deadline:

Tuesday, 29th July 2025

DFCU Bank is an equal opportunity employer. We welcome applications from all qualified individuals, regardless of gender, age, religion, disability, marital status, or background.

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