Head of Product & Marketing (Full-time)

Location: East Africa (Relocation Required) Deadline: 17th July 2025 Eleving Group is seeking a dynamic and results-driven Head of Product & Marketing to lead brand growth and product innovation across the East African market. From launching innovative services like Smartphone Financing to driving integrated marketing strategies, this high-impact leadership role blends vision with execution to significantly shape our commercial success.

Key Responsibilities

1. Brand & Communication Strategy

• Lead and manage all external communications (visual, written, digital) to ensure brand consistency and impact.
• Elevate Mogo’s brand positioning through strategic PR and media relations.
• Design and execute engaging social media strategies to drive awareness, engagement, and lead generation.

2. Product Strategy & Development

• Define and implement a data-driven product roadmap aligned with customer needs and market insights.
• Explore and execute upselling, cross-selling, and bundling opportunities to boost customer value.
• Launch and scale innovative products, such as Boda Logbook Loans and Smartphone Financing.

3. Marketing Campaigns & Promotions

• Develop full-funnel digital marketing campaigns with a strong focus on sales conversion.
• Lead planning, execution, and optimization of promotions across digital and traditional channels.
• Enhance customer acquisition and retention using data-driven performance marketing strategies.

4. Cross-Functional Leadership

• Drive key initiatives that enhance operational efficiency and revenue generation.
• Collaborate closely with Product, Sales, and Operations teams to align strategy and execution.
• Serve as the commercial voice in cross-departmental projects, prioritizing business outcomes.

What We’re Looking For

Must-Haves

• Proven experience in marketing, product management, or commercial leadership roles.
• Demonstrated success in developing and launching customer-centric products.
• Hands-on experience with digital marketing platforms (e.g., Meta Ads, Google Ads, SEO).
• Deep understanding of brand strategy, public relations, and social media management.
• Strong analytical, project management, and communication skills.
• Demonstrated ability to lead cross-functional teams and drive collaborative success.
• Commercial acumen with a strong focus on sales impact and business growth.

Nice-to-Haves

• Experience in financial services, mobility, or consumer lending sectors.
• Familiarity with emerging markets or digital finance solutions in East Africa.

Why Join Us?

At Eleving Group, you’ll work at the forefront of inclusive financial innovation—bringing transformational products to underserved communities. If you're ready to build category-leading brands and unlock access to finance in Africa, we want to hear from you.