Head of Marketing – Brands Job in Kampala – Next Media

Uganda Jobs Network brings you a senior leadership opportunity in Uganda’s media industry. Next Media is hiring a Head of Marketing – Brands to lead and elevate brand strategy across its diverse portfolio of brands and NEXTCom’s client accounts. This role is responsible for defining, governing, and strengthening brand positioning across television, radio, streaming platforms, digital channels, and on-ground experiences. The successful candidate will ensure that all brands are clearly positioned, consistently expressed, creatively compelling, and commercially impactful. The Head of Marketing – Brands will work closely with the Head of Marketing, Digital and the Senior Creative Director Lead to ensure brand strategy and storytelling remain central to Next Media’s growth agenda. This opportunity is ideal for experienced professionals seeking executive-level Jobs in Uganda within marketing, media, and brand leadership.

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Job Summary

The Head of Marketing – Brands is responsible for defining and executing enterprise-wide brand strategy for Next Media’s portfolio. The role ensures consistent brand architecture, strong creative alignment, commercial relevance, and measurable performance across 26 brands. The position oversees brand governance, campaign strategy, trade marketing, creative leadership, and commercial brand packaging to drive sustainable growth.

Department and Job Details

• Job Title: Head of Marketing – Brands
• Employment Type: Full-time
• Category: Marketing and Sales
• Duty Station: Kampala
• Organisation: Next Media

Key Responsibilities

Brand Strategy & Architecture

• Develop and execute enterprise-wide brand strategy across the portfolio.
• Lead brand consolidation and alignment across 26 brands.
• Define brand positioning, value propositions, and tone of voice.
• Establish brand governance frameworks and guidelines.
• Serve as Brand Manager for NBS, Next Media’s current affairs leading brand, and Nile Post.

Creative & Brand Experience Leadership

• Provide strategic oversight to creative, content, and execution teams.
• Ensure creative output aligns with business objectives.
• Champion audience-centric storytelling across platforms.

Campaign & Experience Planning

• Lead brand campaign strategy development.
• Oversee experiential marketing, events, and activations.
• Ensure seamless integration between brand, creative, and digital execution.

Trade Marketing & Partnerships

• Oversee trade marketing strategy and partner activations.
• Strengthen Tier 1 and Tier 2 trade partnerships.
• Ensure strong brand visibility within partner environments.

Commercial Brand Support

• Support brand-led proposal development and pitches.
• Package creative brand solutions for clients.
• Identify monetizable brand-led growth opportunities.

Team Leadership & Governance

• Lead Senior Trade Manager(s), Senior Creative Director Lead, Trade Marketing Manager, and Events Coordinator.
• Build a high-performance brand and creative culture.
• Define KPIs and dashboards to track brand health and performance.
• Ensure brand consistency and compliance across all touchpoints.

Required Experience & Qualifications

• 8–10 years of experience in brand or marketing leadership, preferably in FMCG.
• Background in media, agency, or integrated marketing environments.
• Proven experience managing multiple brands.
• Strong strategic, creative, and commercial acumen.

Core Competencies

• Strategic brand thinking
• Strong people leadership
• Commercial mindset
• Excellent communication skills
• High attention to detail
• Strong stakeholder management

Key Tools & Platforms

• Brand and asset management tools
• Adobe Creative Cloud (working knowledge)
• Presentation tools such as PowerPoint and Google Slides
• Project management tools such as Asana, Monday.com, or ClickUp
• Social listening and brand tracking platforms
• Research and analytics tools

Key Performance Indicators (KPIs)

• Brand awareness growth and sentiment score
• Campaign reach, engagement, and brand lift
• Brand-led revenue contribution and proposal win rate
• On-time campaign delivery and operational efficiency
• Team performance and capability development milestones

Application Information

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