Marketing Lead-Jobs in Uganda

Deadline: 30th June 2025

Position: Marketing Lead

Employment Type: Contract
Location: Kampala, Uganda
Industry: Telecommunications / Marketing

Airtel Uganda is seeking a dynamic and results-driven Marketing Lead to oversee and implement marketing strategies that drive growth in our Home Broadband (HBB) segment. The ideal candidate will play a critical role in device and tariff plan pricing, market analysis, customer lifecycle management, and project execution across Airtel’s diverse African markets.

Key Responsibilities

Product & Pricing Implementation

• Apply pricing principles to all broadband devices and tariff plans to ensure profitability.

• Prevent negative margin impacts through strategic pricing and commission structures.

• Ensure timely customization and branding for Airtel HBB devices:

  • Case + box branding

  • Web UI design

  • Firmware specs

  • Quick user guides

Tariff Design & Launch

• Develop ARPU-growth-oriented and base-expanding tariff plans.

• Ensure new tariffs and device pricing are implemented and communicated within 2 weeks of approval.

• Lead Go-To-Market (GTM) execution, including:

  • Product catalogue updates

  • Consistency across recharge channels (USSD, App, Web)

  • Clear communication briefs of product USPs

Performance Tracking & Reporting

• Conduct post-launch analysis weekly (first month) and bi-monthly thereafter.

• Maintain trackers for:

  • Plan-wise subscriptions

  • Device activations

  • Freebie utilization

  • Revenue reporting and reconciliations

  • Exceptions and channel outages

Customer Lifecycle Management

• Monitor subscription behavior and customer engagement.

• Track activations by plan/channel and highlight any anomalies.

Project & Service Management

• Maintain project management trackers for all HBB initiatives.

• Lead the implementation of new services within the Home Broadband portfolio.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Economics, or Accounting.

• MBA or professional marketing/finance certifications are an added advantage.

• Minimum 10 years of experience, with at least 5 years in a marketing role within FMCG or Telecom industries.

• Background in finance or IT is a plus.

Key Competencies

• Strong leadership and team collaboration abilities.

• Advanced proficiency in Excel and data analysis.

• Problem-solving mindset with entrepreneurial acumen.

• Demonstrated ability to work in diverse, cross-cultural teams.

• Excellent communication, stakeholder engagement, and presentation skills.

• Familiarity with corporate governance and product business case development.

• Willingness to travel across Airtel Africa’s 14 markets.

How to Apply

Qualified and interested candidates should submit their applications online:
CLICK HERE TO APPLY

About Airtel Uganda

Launched in 1995, Airtel Uganda is one of the country’s most innovative mobile operators and a subsidiary of Bharti Airtel Limited, a global telecom leader operating in 16 countries across Asia and Africa. Airtel Uganda is recognized for introducing multiple industry-firsts and continues to lead in customer-driven innovation.

Airtel Uganda is an equal opportunity employer. Only shortlisted candidates will be contacted.